Consumer e-commerce platform Boosted Commerce made its second-largest acquisition of 2022, buying Happy Healthy Hippie, the leader in better-for-you, vegan, and plant-based supplements.
WHO: Happy Healthy Hippie provides an all-natural, non-GMO, plant-based nutrition supplement straight from the earth. The company was founded for consumers who live intentionally and healthily, creating products that are simple, natural, safe, and curated with purpose.
Boosted Commerce buys, builds, and grows high-quality commerce brands. Though its use of proprietary data and technology, Boosted identifies market opportunities, product trends, and emerging brands. Boosted then fuels rapid growth of its portfolio using its "Boosted Brain" playbook containing over 750 e-commerce operating procedures. As successful entrepreneurs in their own right, Boosted's founders, Keith Richman and Charlie Chanaratsopon, not only bring strong retail and digital marketing experience to the organization but are also passionate about helping founders achieve their vision.
WHY: This deal further solidifies Boosted's position as a leader in the supplements category on Amazon and Shopify, with over one-third of their portfolio serving this vertical.
IN THEIR OWN WORDS: "We created Happy Healthy Hippie over five years ago as newlyweds in Ocean Beach, CA. As a licensed mental health therapist I often encountered many clients struggling with anxiety and finding natural relief became a passion of mine," shared Kylie Lewis, co-founder of Happy Healthy Hippie. "We noticed that there weren't many natural, plant-based products on the market and we capitalized on this unmet need," shared Keio Lewis, co-founder of Happy Healthy Hippie. "As the eCom acquisition market started heating up, we began exploring the right home for our brand and Boosted was the top-runner for us from the beginning. Their team and approach to growth resonated with our vision for Happy Healthy Hippie long-term."
"At Boosted, we are laser-focused on building a portfolio of lasting, category-leading brands," said Keith Richman, co-founder of Boosted Commerce. "When we looked at Happy Healthy Hippie, we were impressed by the brand's differentiated product market fit and the resulting loyal and growing subscriber base."
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